Tuesday, March 10, 2026

Jiuzi Holdings Greenlights $1 Billion Strategy for Cryptocurrency Investment

Jiuzi Holdings Approves $1B Crypto Investment, Targeting BTC, ETH, and BNB to Diversify Treasury Amid Global Financial Uncertainty

In a groundbreaking move, Chinese electric vehicle seller Jiuzi Holdings has taken a significant step towards modernizing its treasury strategy by approving a new crypto investment policy. The board has authorized up to $1 billion in the acquisition of selected digital assets, marking one of the most substantial forays into cryptocurrency by a Chinese carmaker. This bold shift reflects a broader trend of companies seeking to diversify their financial holdings amid ongoing global market uncertainties.

Jiuzi’s Crypto Investment Plan Backed by Risk Framework

The announcement follows the recent appointment of Dr. Doug Buerger as Chief Operating Officer. Known for his expertise in blockchain technology and artificial intelligence, Buerger will spearhead the company’s treasury initiative. As a Nasdaq-listed entity, Jiuzi’s policy aims to bolster shareholder value while safeguarding against market volatility. CEO Tao Li emphasized that this proactive strategy is crucial for long-term asset management.

According to Jiuzi, the investment strategy is grounded in a stringent set of guidelines. The board has sanctioned a maximum of $1 billion for cryptocurrency purchases within a prudent risk framework. Initially, investments will be concentrated on three major cryptocurrencies: Bitcoin, Ethereum, and Binance Coin. Any potential diversification into other tokens will require a review and approval from the company’s Risk Committee, thereby minimizing exposure to speculative assets.

Additionally, the policy includes provisions for custody and control. Jiuzi has determined that it will not manage its own digital assets but will instead outsource custody to external providers known for their security standards. CFO Huijie Gao has established a “Crypto Asset Risk Committee” tasked with overseeing the investment process, ensuring compliance, monitoring transactions, and reporting directly to the board of directors.

Jiuzi Eyes Inflation Hedge Through Bitcoin and Ethereum

Dr. Buerger expressed confidence in the long-term potential of digital assets, clarifying that the initiative is not driven by short-term speculation. Rather, Jiuzi aims to leverage cryptocurrencies as a mechanism to mitigate value deterioration amid international uncertainties. Buerger pointed out that Bitcoin and Ethereum are increasingly viewed as reliable stores of value, particularly useful for hedging against inflation and currency fluctuations.

Industry observers believe that Jiuzi’s bold move into the crypto space could pave the way for other mid-cap firms in Asia to adopt similar treasury strategies. With a billion-dollar investment limit, Jiuzi’s potential position as a major institutional holder of Bitcoin and Ethereum could significantly expand its financial reach. This shift highlights a growing acceptance of digital assets among corporate entities, extending beyond tech-focused circles.

The implementation of this policy might also influence Jiuzi’s liquidity management in future operations. By allocating reserves to digital assets, Jiuzi may reduce its dependence on traditional banking systems. Nevertheless, entering the volatile crypto market presents inherent risks. Industry experts argue that effective risk management and a long-term viewpoint will be critical to the success of this strategy.

By incorporating crypto into its corporate balance sheet, Jiuzi adopts a high-risk, high-reward approach. As the adoption of digital assets continues to rise, the company’s policies could set a new standard for treasury diversification, reshaping corporate finance and influencing the digital asset markets in substantial ways.

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